Motorcyclist awareness month

Share the road, keep everyone safe

Every October, we celebrate Motorcyclist Awareness Month (MAM) - a time to remind everyone on the road to look out for each other. It’s about sparking conversations, sharing stories, and building habits that help riders and drivers all get home safely.

While all of us face risks on the road, the outcomes can be much worse for motorcyclists. That’s why MAM isn’t just about riders - it’s about all of us. Whether you’re behind the handlebars, the wheel, or simply crossing the street, we all have a role to play in keeping roads safe.

This month we’ll be focusing on simple things that make a big difference: being visible, checking blind spots, wearing the right gear, and respecting each other’s space.  It’s a reminder to take extra care on the roads this month, and every month. At the heart of it is one simple message: share the road, keep everyone safe.

  • Motorcyclist Awareness Month 2025 Community Event

    We’re kicking things off with a community event to launch Motorcyclist Awareness Month 2025.

    Saturday 4 October, 10:30 AM – 12:30 PM
    Queensbridge Square, Southbank, Melbourne

    It’s the perfect way to start the month, meet fellow riders, and spread the message: share the road, keep everyone safe.

  • What's on

    Come down for a morning of bikes, conversations and connection. There’ll be:

    - Bike displays (including community members and Victoria Police)

    - Free giveaways and practical safety tips to take on the road

    - Q and A featuring 2025 MAM Ambassador, Ross Noble

    - A Show & Shine competition - polish up your ride and show it off

    - A chance to chat with other riders and road users about how we can make every ride safer

What's on this month

There’s a lot happening through October, both locally and across the state, to keep the conversation going and spread the safety message. Check out the Facebook page for the latest events. Here are some of the highlights:

4 October, GV Social Riders, Dhurringile, Shepparton

11 October, Blessing of the Bikes, Tooorabac Hotel

11 October, Biketoberfest, Leongatha

11 Oct - Every Helmet Matters Ride

16-19 October, MAM Stand, Beer Hall, MotoGP, Philip Island

25 October, MAM BBQ - AMX Superstore, Bendigo

Did you know

  • Motorcycles make up just 4% of registered vehicles in Victoria, yet riders account for 17% of deaths and serious injuries on our roads.

  • In the last year, 67 motorcyclists lost their lives in Victoria - that’s more than one in five road fatalities.

  • Around 60% of motorcyclist deaths involve another vehicle - most often at intersections or when drivers fail to check blind spots.

  • Every year, more than 2,500 people are injured in motorcycle crashes across Victoria.

  • Visibility matters: riding with headlights on during the day makes you twice as likely to be seen by other road users.

  • As a driver, be sure to look out for motorcycles. It could save a life.

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